I am Hannah Steele, a Service Designer working in London.
From the age of 8, I wanted to be an inventor. I was obsessed with my mum’s car radio, and the magic of how tapes could produce the addictive sound of Shania Twain. Throughout the years, I switched from wanting to be a fashion designer to an artist. Today, I have the chance to be all these things, and that is why I love my job. I believe in being a design generalist where the ‘what’ is defined by the needs of who we are creating it for.
I never thought that I would work in advertising, but design has become a non-negotiable for brands and business. It is so much more than a shiny label or a pleasing shell of a product. I help to design experiences that elevate the way people live. I strive to break down the boundaries between traditionally siloed disciplines, taking a collaborative approach to projects.